Apple has made upwards of £18.5m on sales of extra straps for the Apple Watch, according to data from Slice Intelligence.
Apple has made upwards of £18.5m on sales of extra straps for the Apple Watch, according to data from Slice Intelligence. Slice provided the data to Reuters, a research firm that mines e-mail receipts. Based on receipts for the Apple Watch, Slice estimates that Apple has shifted 2.79 million smartwatches so far.
Apple has yet to release any official sales figures for the Apple Watch, unusual for the firm, which often sends out first weekend sales for the iPhone.
However, based on Slice's figures, 17 percent of the 2.79m Apple Watch buyers are also buying a spare strap. This means almost half a million people are shelling out for an additional Apple Watch band, which cost anywhere between £39 for the Apple Sport band and £379 for the stainless steel link bracelet strap.
According to Slice, the £39 black sport band is the most popular strap purchase. But even if all buyers went for the cheapest model, that would still bring Apple a tidy sum of £18.5m based on 474,000 people laying out for one.
The sport band has proved less popular in other colours, with Slice noting that the £129 Milanese loop is the second-most popular additional band.
Apple will be extra pleased about the band sales, as these have a huge markup against manufacturing costs.
For example, while the entry-level sports band retails for £39, it actually only costs only about $2.05 (£1.40) to make, according to an analysis of the 38mm size by tech research firm IHS.
Although IHS noted that this estimate doesn't include expenses such as packaging, shipping and might not cover the full cost of the material, Apple will still be making a huge profit on any watch strap sales it makes.
Slice gathers its data by studying email receipts from a panel of two million people representative of online shoppers in the US, more than 20,000 of whom bought an Apple Watch.
Still, we didn't need any more proof that Apple fans are willing to spend dizzying sums for iProducts. Earlier this week, a man with clearly more money than sense decided to smash up an £8,000 18-carat gold Apple Watch Edition 38mm version of the smartwatch to a million pieces just to see what happens. You can watch him in full glory below. µ
Apple has yet to release any official sales figures for the Apple Watch, unusual for the firm, which often sends out first weekend sales for the iPhone.
However, based on Slice's figures, 17 percent of the 2.79m Apple Watch buyers are also buying a spare strap. This means almost half a million people are shelling out for an additional Apple Watch band, which cost anywhere between £39 for the Apple Sport band and £379 for the stainless steel link bracelet strap.
According to Slice, the £39 black sport band is the most popular strap purchase. But even if all buyers went for the cheapest model, that would still bring Apple a tidy sum of £18.5m based on 474,000 people laying out for one.
The sport band has proved less popular in other colours, with Slice noting that the £129 Milanese loop is the second-most popular additional band.
Apple will be extra pleased about the band sales, as these have a huge markup against manufacturing costs.
For example, while the entry-level sports band retails for £39, it actually only costs only about $2.05 (£1.40) to make, according to an analysis of the 38mm size by tech research firm IHS.
Although IHS noted that this estimate doesn't include expenses such as packaging, shipping and might not cover the full cost of the material, Apple will still be making a huge profit on any watch strap sales it makes.
Slice gathers its data by studying email receipts from a panel of two million people representative of online shoppers in the US, more than 20,000 of whom bought an Apple Watch.
Still, we didn't need any more proof that Apple fans are willing to spend dizzying sums for iProducts. Earlier this week, a man with clearly more money than sense decided to smash up an £8,000 18-carat gold Apple Watch Edition 38mm version of the smartwatch to a million pieces just to see what happens. You can watch him in full glory below. µ
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